BF
Brandi F.
1st ever deal in escrow.
Vol. 01 · The Edge
The Edge for Teams
You got great at selling houses. Nobody trained you to train people.
Justin coaches your whole roster twice a week, live. Your newest agent and your top producer both get coached, and you're not the one delivering it.
They get better than you could make them.
Live Mondays and Fridays
250+Live weekly
1000sAgents trained
700+Homes a year on the team he trains
01What You Get Back
What changes for you.
01
You'll stop building training decks on Sunday night.
02
Every new agent will get the same onboarding as your best one, without you running it.
03
You'll hear your agents using language you never had to teach them.
04
You'll recruit against teams whose leader is still the trainer.
05
You'll spend Mondays on the business instead of in front of a whiteboard.
Join the team leaders who gave their agents another level.
You build them. Justin sharpens them. Hundreds of agents show up live, twice a week, 2.5 years running.
02The Premise
You've trained them. They still reset.
You know the real estate roller coaster. Your most skilled agent knows every script and still won't pick up the phone. The one who has a killer month, then vanishes. You've trained them, coached them, invested in them, and they reset to the same number every time.
Scripts teach an agent what to do. They don't change the person running them. Justin coaches the whole human. He teaches the tactics and the strategy, then he works on the identity and the behavior underneath. That's why production actually moves.
03The Real Cost
Your training is only as good as your calendar.
You can train your team well. You can't train them every week forever, not while you're running listings, recruiting, and carrying the P and L. So training gets thin, then it gets skipped, and your agents drift back to who they were.
We run it twice a week, every week, and it never lands on your calendar again.
04The Work
Two and a half years. Same room. Same people.
Most training teaches tactics, and your agents drift back to old habits inside a month.
The Edge starts at the root, so it holds. Top producers who could train anywhere, who don't need another script, have shown up twice a week for two and a half years. People don't keep returning to something that stopped working. They return because it keeps working on them.
Hear what agents are saying
Nobody makes them post this.
Real chat from two Monday sessions, seven weeks apart. Attendance you don't have to enforce is the hardest part of training to manufacture, and it's what you're actually buying.
J
Joey
5 closings this month!!!!
P
peter
Selling a house tonight.
CC
Christine C.
Great feedback from a pond lead I've been following up with for months, and she's going with me to list family land because I've been consistent with her.
B
Brandon
Just gonna throw this out there. I took 3 listings last week and I got 2 more yesterday. I took 5 listings in the last 2 weeks!
DS
Dano S.
Growing the team.
BH
Bryan Hill
4 agents added this week. Interview with 15 person team set for next week.
BV
Brittany V.
First meeting..EVER, convos are getting better!
SB
Sarah B.
My business has improved and I'm excited to expand my skill sets.
KL
Kimi L.
Grateful to be learning from you.
AC
Avery C.
just starting to do real estate full time. I am incredibly grateful to have the opportunity to make this change.
HS
Holly S.
5 buyers signed this week.
MP
Michelle P.
Grateful to be here!
YL
Yudi L.
practicing in the car lol.
YT
Yvette T.
Finally moving into my new house.
JM
John M.
Healthy, great team members, winning listings and closing deals!
HS
Holly S.
4 closings this month.
MD
Michael D.
Having a tough week, hoping to get over the hurdle today.
L
Lilly
first closing for the first time as a realtor.
TV
Tyler V.
Oh wait wait.. you are PREACHING today. Amazing.
E
Erika
Grateful to be able to attend these trainings.
TV
Tyler V.
Amazing work!!! Follow up is so important and impressive.
TC
Tasha C.
Identify today as the person who lives that life now.
MD
Marisa D.
Monday was awesome!
ME
Mr. Elite
Hands down, worth every bit of it!
BHT
Bringas Home Team
It's worth wanting 10+ per month.
TP
Tatiyana P.
Whew he's auditing my life right now.
CC
Christine C.
Consciously building pattern in my activities, including prospecting in the morning.
FM
Frances M.
YES!!!!!!!!!!!
AE
Ayshia E.
Yes.
RR
Rochelle R.
Yesss.
JM
John M.
Absolutely.
P
Pamela
hell yeah!
BF
Brandi F.
1st ever deal in escrow.
J
Joey
5 closings this month!!!!
P
peter
Selling a house tonight.
CC
Christine C.
Great feedback from a pond lead I've been following up with for months, and she's going with me to list family land because I've been consistent with her.
B
Brandon
Just gonna throw this out there. I took 3 listings last week and I got 2 more yesterday. I took 5 listings in the last 2 weeks!
DS
Dano S.
Growing the team.
BH
Bryan Hill
4 agents added this week. Interview with 15 person team set for next week.
BV
Brittany V.
First meeting..EVER, convos are getting better!
SB
Sarah B.
My business has improved and I'm excited to expand my skill sets.
KL
Kimi L.
Grateful to be learning from you.
AC
Avery C.
just starting to do real estate full time. I am incredibly grateful to have the opportunity to make this change.
HS
Holly S.
5 buyers signed this week.
MP
Michelle P.
Grateful to be here!
YL
Yudi L.
practicing in the car lol.
YT
Yvette T.
Finally moving into my new house.
JM
John M.
Healthy, great team members, winning listings and closing deals!
HS
Holly S.
4 closings this month.
MD
Michael D.
Having a tough week, hoping to get over the hurdle today.
L
Lilly
first closing for the first time as a realtor.
TV
Tyler V.
Oh wait wait.. you are PREACHING today. Amazing.
E
Erika
Grateful to be able to attend these trainings.
TV
Tyler V.
Amazing work!!! Follow up is so important and impressive.
TC
Tasha C.
Identify today as the person who lives that life now.
MD
Marisa D.
Monday was awesome!
ME
Mr. Elite
Hands down, worth every bit of it!
BHT
Bringas Home Team
It's worth wanting 10+ per month.
TP
Tatiyana P.
Whew he's auditing my life right now.
CC
Christine C.
Consciously building pattern in my activities, including prospecting in the morning.
FM
Frances M.
YES!!!!!!!!!!!
AE
Ayshia E.
Yes.
RR
Rochelle R.
Yesss.
JM
John M.
Absolutely.
P
Pamela
hell yeah!
05What's Inside
Built for the work.
01
Live training twice a week.
Mondays with Justin. Fridays with Justin or a guest expert. This is structured teaching, not office hours. He works through every part of the business in order, live, and the room works it with him.
02
The Agent Foundation.
Fourteen levels of core training. Listing presentations, buyer consultations, lead generation, follow up, negotiation. Put any agent through it and they come out built.
03
The Ultimate Sales Leader.
Evergreen leadership architecture, available to you on demand. This one is yours, not theirs. It develops the operator the team is built around.
06Your Coach
Justin Nelson, Founder, EDGE
Led by someone still in the game.
Justin spent five years as a lead trainer for Tony Robbins, four hundred trainings a year. He's trained thousands of agents across the country since. He's also one of Spring's sales leaders, and he's trained the agents on her team for over five years, in a business that sells more than 700 homes a year. So when he says this is what's working in my business this week, he means this week.
"I don't teach theory. I teach what's working in my business this week."
Still in the Arena
“One of the things that separates Justin from other coaches is that he is very real and practical. Justin actively runs a successful team himself. So the advice Justin gives is not theory, it is current, tested, and relevant to what we are navigating today. There is something powerful about getting real-time insights from someone still in the arena.”
Glen Baker
MorrisAgent Team @ Remax Select
07Why Edge Exists
Spring Bengtzen
Everybody wanted what we had. Nobody had a Justin.
I own a real estate team that sells more than 700 homes a year. For years, people flew in to shadow our office and watch how we run it.
They'd say the same thing on the way out. This is great, Spring, but I don't have a Justin to train my team.
Justin's one of my sales leaders. He's trained the agents on this team for over five years, and thousands more across the country. I've put a lot of coaches in front of my people. Nobody teaches like he does, nobody delivers like he does, and nobody cares about the result the way he does.
So we built the Edge. Now you have a Justin.
One more thing, and it matters more than people expect. Everything Justin teaches is built to make your team stronger. The language, the scripts, all of it points your agents back at the team they're on. He trains them to get better inside your team, not to leave it.
08Who It's For
Who this room is for.
01
Team Leaders
You've built the team. Now your growth is limited by how well you can develop the people on it.
02
High Producers Building a Team
You've mastered your own production. The leverage now isn't another deal, it's developing people who can produce without you.
03
Teams of Any Size
From 6 agents to 160+, the work is the same. You need a room that trains the person, not just the producer.
Not for spectators. Built for leaders who are done watching good agents plateau.
On Record
The room changes everything.
The Edge · Members on Record
09The Offer
Train your whole team.
One membership. Every agent you have.
- 01Live training twice a week · bring every agent you have◆
- 02The Agent Foundation · fourteen levels of core agent training◆
- 03The Ultimate Sales Leader · evergreen leadership architecture for you◆
At ten agents that's under $100 a head. One agent closing one extra deal covers the year.
“Being coached by Justin Nelson has truly been life-changing. My leadership is stronger, my mindset is sharper, and my vision for what is possible has grown beyond anything I imagined. Being in proximity to the highest performers in the industry and top minds in business, I am inspired to think bigger, dream bigger, and raise the bar higher every single day.”
Sunny Darden
Sunny Darden Group
“Justin's coaching and mentorship has meant the world to me. The way Justin leads, challenges, and stays consistent helped me see what's possible when I commit fully. This year has been incredible on every level - my health journey, my leadership in real estate, and even the way I show up in my personal relationships. I'm proud of the growth, and I'm grateful for the discipline and perspective that came with it.”
Michael Payne
EXP Realty
Best Value
$9,997
Pay in Full
Save $1,967 vs. paying monthly for a year. Full access immediately.
Flexible
$997/mo
Monthly
Pay as you go, month-to-month.
10Before You Ask
What if my agents don't show up?
Some won't, at first. The ones who do will pull the rest. Two and a half years of this room says attendance follows results, not mandates.
Do I have to do anything?
No. Send your roster and we take it from there. The Ultimate Sales Leader is the one piece built for you rather than them.
How many agents can I bring?
All of them. Six or a hundred and sixty, one price.
What happens when the team grows?
Nothing. New agents join the room and start the Agent Foundation at level one.
We already have training. Why this?
Because yours depends on your calendar. This one runs whether you're in a listing appointment or on a plane.
Can I cancel?
Yes, on the monthly plan. Email support before your next billing date and we stop the charge.
One Last Thing
Give your team the room you never had.
Eight sessions a month. Live with Justin. Every agent you have.